How can businesses use SEO to increase their visibility

Businesses can use SEO to increase their visibility by optimizing their website content, building backlinks, and improving their site's technical SEO.

Businesses can use SEO to get seen more online. This consists of finding out what words people use when searching for things and placing those words in your website content and titles. Creating excellent content, making your site work well on phones, and growing other reputable websites to link to yours also help your site show up higher in search results. For local businesses, it's valuable to be visible in local searches by keeping your Google My Business profile updated. Being active on social media, making sure your website is easy to use, and regularly adding new content all contribute to making your business more visible online and attracting more customers.