Tanya Marlo: Empowering Youth in Jakarta with AI-Based HIV Awareness

Young individuals in Jakarta, aged between 15 to 39 years, often face challenges in accessing information related to sexual and reproductive health rights and HIV services. There is a growing need for innovative outreach strategies to engage this demographic effectively. In response to this, UNAIDS Indonesia and Nimbly Technologies have joined forces to develop "Tanya Marlo," an Artificial Intelligence-driven chatbot focused on addressing HIV and AIDS concerns through conversations. Tanya Marlo operates within the LINE chat messaging app, making it easily accessible to the target audience.

Description: Tanya Marlo, also known as Ask Marlo, offers a range of features:

• Articles, infographics, videos, and informative content covering HIV/AIDS topics.
• Interactive quizzes for questions and answers related to HIV/AIDS.
• Access to trusted counselors who can provide information and support regarding HIV/AIDS.
• A directory of clinics offering HIV testing, including details such as location, pricing, and opening hours.
• Online booking for HIV tests in collaboration with FHI 360/Linkages, allowing users to schedule appointments within the LINE app, with email confirmation for reservations at clinics in Jakarta and references for clinics throughout Indonesia.

Data Collection: Data is collected through social media outreach on platforms such as Facebook, Twitter, Instagram, and Line, as well as website traffic and online advertisements.

Results, Outputs, and Outcomes: Tanya Marlo's impact is regularly assessed through monthly monitoring reports, providing insights into the reach and engagement of campaigns across various social media platforms. As of February 2022, the Marlo campaign reached over 17,800 users across platforms. Additionally, Tanya Marlo serves as a gateway to counseling services, connecting users with necessary support. The counseling, facilitated by PLHIV networks, was affected by the COVID-19 pandemic, leading to a decline in visits to health facilities.

Lessons Learned: Key lessons from Tanya Marlo's implementation include:

• Enhancing knowledge and awareness of HIV/AIDS among young people, particularly among men who have sex with men (MSM).
• Ensuring an interactive and user-friendly interface, including relatable characters.

Sustainability During COVID-19: The management of Tanya Marlo has transitioned from UNAIDS to Yayasan Kasih Suwitno (YKS), which also oversees the campaign and platform @sayaberani. Continuous improvements are essential, focusing on social media and website strengthening. Tanya Marlo's success is the result of collaboration with various stakeholders, including community organizations and development partners.

Conclusion: In a context where HIV/AIDS is stigmatized, Tanya Marlo stands as a vital tool, providing easy access to credible information and services for young people. This innovative approach can be replicated in similar settings with barriers to accessing vital information.

Company Profile of Tanya:

What Tanya Does: Tanya serves as an Artificial Intelligence-powered office assistant designed to streamline corporate tasks and enhance productivity. It seamlessly integrates with office 365 calendar, SharePoint, teams, and identities, enabling users to manage meetings and tasks through a chat interface. Tanya offers a freemium model, with premium features available starting at $99 per year.

Sectors and Market Segments: Tanya operates in the B2C and B2B spaces, catering to the High Tech market segments.

Business Model: Tanya's primary business model targets the High Tech sector, offering services to a broad customer base.

Funding and Investors: Tanya has not undergone any funding rounds to date and does not have institutional or angel investors.

Competitors of Tanya:

Competitive Landscape: Tanya faces competition from 152 active competitors and holds the 150th position among them. Of these competitors, 23 have received funding, and 10 have exited.

Overall Funding: Tanya and its competitors collectively raised over $2.08 billion in funding through 74 funding rounds involving 194 investors. Within this competition set, two private Unicorns stand out.

Top Competitors:

• Inflection: A Series E company based in Palo Alto, founded in 2022.
• D-ID: A Series B company located in Tel Aviv, founded in 2017.
• Character.ai: A Series A company headquartered in Menlo Park, founded in 2022.

1. Young individuals in Jakarta, aged between 15 to 39 years, often face challenges in accessing information related to sexual and reproductive health rights and HIV services. There is a growing need for innovative outreach strategies to engage this demographic effectively. In response to this, UNAIDS Indonesia and Nimbly Technologies have joined forces to develop "Tanya Marlo," an Artificial Intelligence-driven chatbot focused on addressing HIV and AIDS concerns through conversations. Tanya Marlo operates within the LINE chat messaging app, making it easily accessible to the target audience.

   Description: Tanya Marlo, also known as Ask Marlo, offers a range of features:

   • Articles, infographics, videos, and informative content covering HIV/AIDS topics.
   • Interactive quizzes for questions and answers related to HIV/AIDS.
   • Access to trusted counselors who can provide information and support regarding HIV/AIDS.
   • A directory of clinics offering HIV testing, including details such as location, pricing, and opening hours.
   • Online booking for HIV tests in collaboration with FHI 360/Linkages, allowing users to schedule appointments within the LINE app, with email confirmation for reservations at clinics in Jakarta and references for clinics throughout Indonesia.

   Data Collection: Data is collected through social media outreach on platforms such as Facebook, Twitter, Instagram, and Line, as well as website traffic and online advertisements.